Paul Bennett: Design is in the details

Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems. Ideo creative director Bennett shows how his firm works to reframe the everyday realities of its diverse clients to create results that truly make a difference. From hospital design that takes the patient's-eye view (staring up at the ceiling) to toy storage that responds to how children see the world, the answer, he says, is very often to be found in the question. (Filmed Jul 2005)

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